Senior Director, Global Marketing

Biotechnology - Senior Director, Global Marketing.

My client are a mid-size global Biotechnology company in the NGS and Synbio space. 

They are looking for a Senior Director of Global Marketing, reporting into the VP. This position is hybrid in either Carlsbad or San Francisco. 2-3 days a week. 

What You’ll Be Doing

• Define target strategy based on customer and market requirements and solidify program strategy
• Lead a talented team of marketing professionals, fostering a culture of creativity, collaboration, and data-driven decision making.
• Oversee the creation of high-quality content (blogs, articles, white papers, case studies, etc.) that educates target audiences
• Manage the marketing budget and identify opportunities for maximizing ROI.
• Work with product management, digital marketing, and the regional teams to direct the creation, execution, and evaluation of all global marketing programs & campaigns to drive revenue across our multiple channel mix including eCommerce, sales teams, and distributors
• Partner with Sales and other internal teams to ensure integrated marketing and sales efforts for lead generation and conversion
• Determine a cohesive event strategy plan incorporating the needs of each region - AMER, EMEA and APAC
• Follow regulatory and ISO 13485 requirements

What You’ll Bring to the Team 

• Bachelor’s Degree. MBA or Master’s Degree
• Proven track record of managing broad range of marketing channels with demonstrated success in driving revenue growth through e-commerce channels
• 10+ years of experience in marketing in life sciences industry and the strong ability to grasp scientific and technology topics. Familiarity with synthetic biology, genomics, and next-gen sequencing space.
• Ability to travel up to 20% of time 

This opportunity is acitvely intevriweing, so if you are interested please reach out or Apply Now. Suzannah@barringtonjames.com

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