Chief Commercial Officer – CRO

Chief Commercial Officer - CRO

Location: Homebased
Salary: €200,000
Posted: 21st January 2020
Ref: CROCCOSM210120

Chief Commercial Officer (CCO), who will be responsible for the commercial strategy and business development of the company. The main part of this role will be to take on the overall responsibility for growth, execution and management of all Business Development activities. This includes the attraction of significant new clients, management and flourishing of existing client portfolio, marketing, sales and service development to drive business growth.

Direct reporting to Chief Executive Officer and company Board.



  • Provide strong leadership and strategic direction to the overall business development and marketing team.
  • Motivate, influence and persuade peers and associates .  


  • Create and execute sales strategies to meet and exceed revenue goals.
  • Develop and implement a metrics-based plan to achieve specific revenue targets.
  • Identify strategic business opportunities.
  • Set individual and organization wide goals, objectives and targets for sales to support the overall company growth.
  • Set clear, key performance metrics, efficiently delegate responsibility across business development team.
  • Manage sales pipeline to ensure accurate and adequate lead inflow to reach targeted sales objectives.
  • Develop and drive the pricing strategy of the organization.
  • Supervise and approve proposals to clients, including coordination of constant improvement of proposal template and content.

New Service Creation

  • Research, develop and define specific service offerings designed to generate various components of revenue from targeted customer segments.
  • Develop new services or markets to drive incremental revenue business expansion.


  • Lead development of the company’s marketing strategy with the emphasis on achieving market penetration and sales growth with a particular emphasis on customer acquisition and market demand generation.
  • Coordinate company representation at national, regional and international exhibitions and congresses.
  • Work collaboratively with marketing to develop initiatives that support and provide leads to the revenue
  • Provide data and analysis necessary to support financial reporting and planning functions for the company


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