Digital Marketing Manager

Digital Marketing Manager

Region: United Kingdom
Location: Unspecified
Salary: Competitive
Posted: 14th May 2020

My client are the front running digital healthcare provider for diet and lifestyle related health conditions such as obesity and type 2 diabetes in Europe. Their technology-driven approach is clinically validated in published trials and by over 100’000 patients to date to drive better outcomes and massively reduce associated healthcare costs.

Rapidly expanding in Switzerland, Germany, France and the UK, supported by a fresh $20m + Series financing from leading VCs. Go-to-market strategy is proven, a unique feature for a digital health startup and needs to be scaled massively in the next years to reach our vision to have meaningful impact in improving the treatment paradigm and health of patients with diabetes and obesity.

 

Digital Marketing Manager 

To develop, implement, track and optimize our digital marketing campaigns across all digital channels with a focus on the German and Swiss markets for now. Digital marketing is a new channel for us and is extremely important to our company’s success, so will be able be part of building a new function and play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels. You should be able to lead integrated digital marketing campaigns from concept to execution. You will work with our marketing, healthcare and tech team as well as agencies to launch campaigns on time and on budget.

Responsibilities

  • Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Plan, execute, and measure experiments and conversion tests
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Collaborate with agencies and other vendor partners

Requirements

  • Bachelor’s degree in marketing or a related field
  • Proven working experience in digital marketing with specific experience in SEM, email and social media
  • Experience in optimizing landing pages and user funnels (e.g., A/B, multivariate experiments) and use of website analytics tools (e.g., Google Analytics)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Excellent oral and written skills in German and English
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