Marketing Communications Manager

A unique opporturunity to work for a leading company within a niche growing industry

Job Type: permanent
Job Category: Marketing
Region: United Kingdom
Location: Unspecified
Salary: £45,000 to £58,000
Posted: June 9, 2017
Ref: DAGV

Here’s the headlines: This Marketing Communications Manager will responsible for developing, executing and optimising plans for products and initiatives which optimise a promotional mix across advertising, publicity, tradeshows, sales tools, webinars, collateral, direct marketing, and electronic marketing to deliver campaign results across both B2B and B2C channels.

You’ll work with a team to help support projects within the assigned product line, streamline marketing strategies, create and implement promotional plans, while measuring the effectiveness of implemented programs.

You will also be responsible for closely managing project budgets and ROI in alignment with strategic goals and priorities.

What will you be doing for your new employer?

  • Develop and implement marketing communications plans for assigned product lines and projects, working closely with the UK & Ireland Country Manager to review plans. Includes working with a marketing assistant to develop effective plans that are integrated as appropriate into the MarCom budget and campaign plans. Manage those plans throughout the year to ensure projects are initiated and completed on target.
  • Partner with internal marketing teams to drive effective value propositions, and outbound messaging.
  • Write clear, crisp, benefit-oriented creative briefs that summarize and filter information.
  • Develop product, service, capability and solution specific programs, including sales collateral, case studies, advertisements, mailers, product announcements, webinars, press releases, technical web content, etc. in a timely manner. Also includes working with sales managers to facilitate development of appropriate sales tools.
  • Evaluate and report effectiveness of campaigns on the necessary cadence to track program success in terms of contact list building, nurturing and qualified leads.
  • Forecast and manage budget and timelines at the deliverable level.
  • Partner with Global Marketing groups for seamless transition of field marketing activities
  • To carry out the required copy writing and editing of collateral as and when required, with the ability to work across media, from print to digital.
  • Ensure that content is reviewed and taken through proper Regulatory and Legal approvals.
  • Manage vendors and contractors as needed.
  • Co-ordinator and plan congress attendance and educational symposiums including stand build and design.

To be considered, ideally you will/have;

  • Bachelors or Masters degree preferred.
  • Proven experience in marketing or marketing agency preferred.
  • Proven people management experience (of a small team) preferred.
  • Promotional copywriting experience.
  • Experience in drafting and leading creative briefs.
  • Experience in managing or facilitating the creative process (concept to execution).
  • Experience representing creative work to stakeholders.
  • Planning – demonstrated project planning skills.
  • High level of intensity and comfort level with change.
  • Must be able to work both independently and as part of a team.
  • Travel -up to 40%, domestic or international – open to discussion
  • Digital marketing experience.

This is a unique opportunity to work for a leading company within a niche, buoyant and very lucrative industry. 

Contact me for more info.

About Your Consultant

Associate Director

Email: dgovier@barringtonjames.com Telephone: 01293 776644

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