Recruitment is all about networking online and offline. Some would say it’s a ’24/7′ profession, as you are constantly looking to build and grow your desk. With that comes a lot of networking – which is easier than it sounds in comparison to the reality of it.
Building strong relationships is key to the success of any recruiter, but where do you start? Some say clicking ‘connect’ aimlessly on LinkedIn will grow your network, and on paper, it will.
Realistically, how many of those connections are you interacting with after they have accepted? Surely it makes sense to grow your network through initial interactions, instead of spam-adding potential leads that will generate you new business.
Some recruiters are missing out on a key factor that will naturally grow your network – and that is by creating engaging content that will result in organic engagement, and in turn, stronger relationships for the future.
And by engaging, we don’t mean spam statuses on LinkedIn that have been recycled a thousand and one times. We mean original content that reflects you, your organisation and will essentially put you above other recruiters in the business.
As a recruiter, you should consistently be keeping up with current affairs within your chosen market space. Not only will you be able to pick up vacancies quicker, you can also produce interesting comment on this across your networking platforms. It will make you more knowledgeable and higher respected among current and new clients if you can talk about the market space efficiently.
Similarly, if you are doing Internal Recruitment and Rec2Rec, you should continuously be looking at local news to generate leads, headhunt great candidates and also market yourself successfully to put you above other companies.
Internal Recruiters especially – use your LinkedIn as a marketing tool. You are representing your company so it is absolutely essential that you are creating content about them all the time. Build on your social media, write posts about the incentives your company offer. Be passionate and loud about where you work – it will create conversation online as well as attract candidates that support your company culture, ethos and environment.
Antagonistic and opinion posts are also extremely effective when you want to create a conversation and build your network. With that in mind, be careful about talking negatively about other companies and how they choose to do things. You don’t want to bring a negative tone to your profile or jeopardize the reputation of your company.
Trending topics are also great to produce comment on. Whether it’s a status, an info-graphic or a pulse article, if it’s trending, it’ll create comment.
What’s better, likes or shares?
The answer is simple, both. On LinkedIn, likes and shares evoke the same result. Every time you like a post on LinkedIn, it automatically appears on the homepage of every one of your connections, as does a share.
One final thing… You should always post regularly. Aim for at least once a week – you will soon be recognised within the industry.